Madison Pooley - Tv and Film

  Advertising is used for a range of reasons. One of them being to help companies show their product or service to consumers and make them want to buy it. As well as allowing advertising to be fundin g for other media products.   A target market is someone that companies are selling or showing their advert to. As well as this they tr y tailoring the a dvert to what the audience will like and want. Advertising is used to show audiences what a company has. They find a point that the product has which is unique to them to primarily centre the advert around, that will generate a response from an audience. This is the unique selling point, the thing that makes it different .   They try to make the advert re latab le, short and memorable.   Reach is the total number of people that will be viewing the advert , and frequency is the number of times that the advert is viewed by an audience.   Agencies spend money on a wide range of things to make an advert. ...

Final Advert: Pre-Production     Types of production:   There are multiple different ways a media product can be seen, watched and distributed. Platforms allow people to watch moving image productions on them, some of these include tv’s, computers and phones. The producer distributes the product to places that allow others to watch it, online streaming services , like YouTube and Netflix are example s of distribution service. Some examples of moving image productions could include, advertising, news, music video and short and feature length films.     we created a 90 second short film called performance anxiety, for depict . To distribute our product, we would be able to use the depict competition and or YouTube.                 Finance and sources of funding:   T hroughout the production of any media product there needs to be some money being put in to help fund it. A wide range of sources exist...