Tv Advert Analysis
Marmite 100th anniversary
The advert was used in 2002 to advertise Marmite, using Zippy for Marmites 100th anniversary. A lot of the target audience would be older as the show that Zippy is from aired from 1972 to 1992. As well as this a younger audience could be targeted as the character is puppet from a children’s television show. The advert could have been shown during the day and the evening as this is when the most people could be watching tv and they want their advert to be shown as a wider audience will be able to see it. The advert was a stand-alone advert used to advertise Marmites 100th anniversary. It had a humorous style behind it as it used a children’s puppet who cannot eat toast rather than a person who can. Due to the reprise of Zippy, 10 years after the show last aired gives it more of a nostalgic feel, with the overt message of love and hate, showing that not everyone will love it.
The focus of the advert is to show off Marmite and how it has been around for 100 years, however their attention is possibly more directed towards the giant yellow puppet who adds a pop of colour and comedy to the advert. Through to the advert and want to buy the product. The advert is more likely to not make people want to buy the product as the character does not want to eat the toast which has Marmite on it. Similar to celebrity endorsement the puppet used being a well know puppet gives the audience a reason to buy the product as they want what the character has. 
The product offers a wide range of unique characteristics that a lot of other products will not offer. Marmite has a unique taste and consistency that no other brand offers meaning that they are one of a kind and different to other products. Marmite consists of a range of b vitamins which have health and mental benefits behind them which not a lot of other products will have. Marmite have been consistent with their brand thorough the years, keeping most of their logo the same to keeping the taste the same, not a lot has changed, within the adverts they have kept their love and hate theme consistent. Although they have not changed a lot, they still try to keep their brand relevant to the target audience through having a variety of different advert through the years. 
Ofcom are the main regulatory body within media, who regulate the communication services, and other regulatory bodies. The two regulatory bodies in the UK that manage advertising are ‘the advertising standards authority (ASA)’ and the ‘committee of advertising practice (Cap)’. The ‘ASA’ makes sure that any advertising on tv or radio stick to the regulations and codes. As well as respond to viewer's and their concerns about adverts. ‘Cap’ is responsible for the UK codes of non-British broadcasting advertising and are responsible for writing the advertising codes. 
Throughout the advert there is a wide range of mise-en-scene used. The character being placed in the centre gives the audience somewhere to draw their attention towards and makes them focus more on the advert. A small number of props were used within the advert consisting of cutlery and food, with the toast and Marmite being another main point of the advert. The framing and the shot type stays the same during most of the advert, being a medium shot as to be able to see the most of the puppet, with a bird's eye view of the toast in the middle and a close-up in the middle and the end of the advert, which helps to keep the attention on what is necessary rather than anything that is unnecessary to the product. There was no text used during the advert, only at the end when they are stating what their product is and their slogan. Very little editing was used as it was mostly all live action which can be shown with the action of Zippy doing up the zipper as he didn't like what was on the toast which backs up the comedic effect throughout as Zippy cant actually eat or smell the Marmite or the toast. However, they do jump from the 
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